Social Lotion "spread it around" — Flipboard has a core quality that makes it...

Flipboard has a core quality that makes it special: it turns noise into signal. Across several content sources, Flipboard is more than an aggregator, it is an improver of content. It sharpens the influx. The two social networks that are built into the device are prime examples of this. Flipboard is a near-perfect (see above gripes) casual Facebook and Twitter application. Flipboard takes the tweets, and turns that feed into a readable, coherent, content spread. From tweets to product, from Facebook statuses to well organized nuggets of information, Flipboard brings in text and gives you a book.

In a way, Flipboard is the opposite of TweetDeck. TweetDeck takes Twitter, and makes it more like Twitter; it’s the same idea on steroids. Flipboard takes a Twitter stream, and spits out someting wholly different. From a nearly unreadable stream of blather, Flipboard returns to you a curated short magazine, for free.

Twitter lists are perhaps the single strongest use of Flipboard, if you are a power Twitter user. If you are like me, you have and use lists to track topics and news. Flipboard takes this more focused feed and works its magic, but as the input is cleaner, the output is stronger. I can only imagine what all Scoble’s lists are like, you can only access some inside the application.

I hope that I have made my point clear, that Flipboard is the tool that we have all been waiting for to turn our millions of notes, blogs, tweets, posts, and updates and make them into something consumable. It’s like we have been eating our content raw, and Flipboard is the fire that cooked it for us for the first time.

Alex Wilhelm, Why Flipboard Matters - The Next Web (via underpaidgenius)